When someone clicks on one of your PPC 2.0 ads we show them a splash page asking them to subscribe to your newsletter. They have two choices to move forward, they can subscribe or say no thanks. Only after one of those actions do we send them to your web store and charge you for a click. This stops all the clicks that you get from accidental clicks like you get from Google and Facebook.
These accidental clicks eat up your budget fast, Facebook shows many of your paid ads in games and it confuses people on what they are clicking on. This does not happen with PPC 2.0.